Back Link

If you have a complicated site structure, give visitors a way to get back. The Back Link simply sends visitors to the last page they visited, according to their browser history.

Here are some ways to use it:

• On a blog post. There are several ways your visitors could navigate to a blog post (from search results, your blog home, or maybe another blog post). Sending them back to the wrong page with a static link could be confusing.
• On product pages. Like with blog posts, product pages are probably linked in several places throughout your site. Send users back to the right page.
• At the top of every page. The benefit of Back is that your visitors know where it leads. So if your site has a complicated structure, Back will help keep them from getting lost.