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Create a link with this widget. To link to pages on your site, enter a relative URL—for example, /page instead of To link to an external site, use the http:// prefix.

The Web is built on links. Here are some ways to use them on your site:

  • Call to action. This is a marketing term for a link that tells people what to do next. For example: “We make innovative pants. Browse our catalog.”
  • More information. Let users determine if they need more information with a link. For example: “For more information, see Get Building.”
  • External sites. Linking to external sites will draw attention back to your site. Companies watch their analytics, so if traffic is going from your site to another company’s site, they’ll take notice of you.


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